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Tuesday, August 22, 2017

The Titan Medical Center: Making Violence Against Women Look Cute

An alert reader shot me over this advertisement that gave her the shudders:

Posted on their Facebook page on 8/16/17     See it here until they get smart enough to take it down.

Well aren't they just adorable. The thick-lipped thug is John Tsikouris, who is listed as the head honcho of Titan Medical Group, LLC, a small company in Tampa, Florida.

Perhaps John is the next best thing to the Pope...or Franklin Graham...or the Dalai Lama. But somehow I can't picture any of them standing there with a perky blond in pants that are as tight as a sausage casing. 

And I can't picture any of them bending her over and getting ready to beat her. 

To be fair, I'm told that she's his partner. What they do in their bedroom is up to them entirely, of course. If they hang from chandeliers smeared in Jell-O while warbling Britney Spears tunes, I have little to say about that (though their neighbors might).

However, this is a public advertisement posted...well, publicly. So it's only fair to subject it to public scrutiny.

Is this appropriate?

Looking at their Facebook page, there are tons of overly-sexualized photos of people, predominantly women. Looking at their site, they also repeat the theme: Sex, sex, sex. Under their FAQs on their site they ask you questions like "Do you have a decrease in sex drive?" and " Are your erections less strong?" and "Has it been more difficult to maintain your erection throughout intercourse?" The front page shows a disgruntled looking woman with a resigned man behind her. She's obviously conveying great dissatisfaction with his performance in bed.

Hmmm. A theme begins to emerge.

This sex-obsessed company is all about healthy living. Oh whoops, my bad... I guess it's pretty obvious what they're all about. This would make it a very threatening environment for some, and it's pretty much a given what you're looking for if you're there.

But this ad really takes it over the top, doesn't it? I wonder what went through John's head at the time. "If she's smiling, then it's OK to pretend to beat her for a laugh."

According to The National Domestic Violence Hotline, domestic abuse isn't a laughing matter. They write "we believe that jokes about violence only serve to diminish people’s perception of its severity. Abuse in any relationship – whether it’s between family members, friends, or people in an intimate partnership – is not acceptable, no matter the “reasons” behind it or the gender of the people involved."

In a great article by Aparna Balakumar (seen here) she notes "There’ll always be a small part of society that says to “lighten up” and “take a joke,” but by staying silent we implicitly condone behaviour. And in this instance, that’s behaviour that could be deeply triggering and hurtful to some."

Let's not stay silent.

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