Wednesday, May 24, 2017

A Rose by Any Other...Printing

This artwork is fascinating to me, from a marketing standpoint. 

It's meant to subconsciously evoke nostalgia for the 60s/70s, a time when rose, almond, and lilac scents were the rage. 

At that time, printing mistakes were very common. Standards had lowered, more things were mass produced. Printers at that time ran a very real risk of mistakes because there were no computers to make sure each printing run was precise. 

There would be an initial run to place only the background color (rose), then the next primary color (beige) and finally the outline of the rose (black). 

If things weren't properly aligned, the outline would fall way off the parameters of where the rose would be. In order to keep things as inexpensive as possible, they would still release the item, because it was costly to do yet another run.

For more about shampoos/conditioners of the 60s/70s, please see Shampoos of Ages Past.