Ad Jingles are part of Americana. I've loved marketing since I first read Vance Packard's The Hidden Persuaders when I was about 12 years old (I was very precocious, and my parents had run out of anything else to give me to read).
Some of these jingles just stick with you forever, like:
"I wish I were an Oscar Meyer wiener. That is what I'd really like to be. And if I were an Oscar Meyer wiener, everyone would be in love with me."
"My dog's better than your dog, my dog's better than yours. My dog's better, cuz he eats Kennel Ration, my dog's better than yours."
"It only takes one bite to get to the center of a Tootsie Roll Pop."
...or how about the Heinz Ketchup ad with Carly Simon's song Anticipation playing in the background? I always loved that song. Heinz was being very clever. Their marketing surveys were showing that people were turning to their competition because it was so tough to get Heinz out of the bottle. So Heinz said, well, we can't reformulate the stuff. How about we try to beat them at their own game? And they created a commercial that told America that their product was thick and rich, and worth the wait. And it worked.
What are your favorite commercials?
8 comments:
The old Milk of Magnesia commercials with the bossy black lady that was always embarrassing everyone!
I really like the Fanta ads right now! I can't get the damned jingle out of my head!
Jevanking, *LOL* I love that one! OK, my fave - that Brawny commercial with the yummy guy who's making the birthday cake and has that cute puppy!
Oh, I just found the Brawny man's site:
http://www.robertamstler.com/
OMG. Yum.
How about double your flavor, double your fun, with double mint, double mint, double mint gum!
I love the new Capitol One . . . where "Ivan the Terrible" and gang have been relegated to jobs like airline stewards, lifeguards, kiddie ride attendants, etc. Really funny stuff!
Thanks, everyone for a really fun blog! I enjoyed it!
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